The highly anticipated Betway SA20 season 2 is coming to North America screens, thanks to a new exclusive broadcast partnership with Willow TV. This exciting development makes the vibrant T20 league accessible to a growing cricket audience across the USA and Canada, starting January 10, 2024.
Willow TV, renowned for its extensive coverage of international cricket, joins an elite group of broadcasters showcasing the 34-match competition. This includes SuperSport (Sub-Saharan Africa), Viacom (India), Sky Sports (UK), FoxTel (Australasia), Estisalat (UAE), and ICC TV (worldwide).
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Capitalizing on a Thriving Cricket Market
This partnership comes at an opportune moment, coinciding with the upcoming ICC Men’s T20 World Cup in the USA and Caribbean next year. Recognizing the immense potential of North America’s burgeoning cricket fandom, Betway SA20 League Commissioner Graeme Smith sees this expansion as a perfect opportunity to bring the electrifying action to new fans.
“We are thrilled to join forces with Willow TV to bring the excitement of Betway SA20 to cricket fans in North America,” Smith said. “As cricket’s popularity continues to soar in this region, this exclusive broadcast deal ensures that fans can be a part of the electrifying atmosphere of SA20 Season 2.”
Willow TV: The Ideal Partner for Immersive Cricket Experiences
Willow TV, known for its commitment to high-quality content and immersive viewing experiences, is the ideal partner to introduce the dynamic and competitive world of SA20 to a wider North American audience.
“We are proud to be the official broadcaster of Betway SA20 in the USA and Canada,” said Todd Myers, Chief Operating Officer of Willow TV. “The addition of SA20 Season 2 to our lineup reinforces our dedication to bringing the best of international and domestic cricket to our viewers. We look forward to showcasing the talent and excitement that this exciting league brings to the T20 format.”
Unparalleled Action Awaits: Witness the Best of T20 Cricket
Starting January 10, 2024, cricket enthusiasts across North America can gear up for a month-long cricket extravaganza featuring top-class cricketing talent, fierce rivalries, and unparalleled entertainment. Sunrisers Eastern Cape and Joburg Super Kings will kickstart the season with the opening match at St George’s Park.
This partnership also aims to engage existing fans while attracting new ones, further fueling the growth of cricket in North America. With the Betway SA20 action now readily available on Willow TV, North American cricket fans can prepare for an unforgettable T20 cricket experience.
